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Farpointe: What's In A Name?

Farpointe: What's In A Name?

March 22, 2021

We have received lots of questions about our name: Farpointe Wealth Partners. The time has come to unravel the mystery and reveal the meaning behind the Farpointe name.

The technical definition of "far point" is the most distant point at which an object can be seen clearly by the naked eye. Put another way, beyond the far point you cannot see clearly and lose focus. We borrowed that concept and apply it in running our own business and in the practice management framework we provide to our Farpointe community of advisors.

If an organization focuses too heavily on short-term results, then it will undershoot and not achieve its full potential. This phenomenon is frequently observed in undisciplined public companies that operate primarily to meet their next quarterly earnings report. That is not a recipe for sound decision-making. 

On the other hand, if you aim beyond your far point then you will lose the clarity of vision needed for short-term and long-term success. This tendency exists among companies that focus on an end result – such as a merger or sale – rather than attending to the immediate needs of the business, its team members and clients. This also leads to flawed decisions.

The far point, therefore, is the perfect focal point for strategy and execution.

So why did we add an extra "e" at the end of our "Farpointe" name? Well, we can't reveal all of our secrets...after all life is more interesting with a little bit of mystery!

Farpointe is assembling an exclusive community of like-minded advisors bound by a shared vision and culture. Isn't it time you got to the Pointe? If you're interested in learning more please feel free to reach out to Scott or me.